Choose Your Certification — The Consuming Brain

Pay in full or 2 installments

Tier I

Identity & Perception

Learn the three conditions that decide whether a brand earns trust — safety, belonging, and identity — and design your own with intent, not guesswork.

You unlock

Safety Belonging Identity Emotion Memory

Solves confusion & interchangeability — the brand no one can place or identify with.

€500

or 2 × €250 / month

excl. VAT

VAT is added at checkout based on your country. Business buyers can enter a VAT number for reverse charge.

Best for brand consultants & senior strategists

The Belonging Map, Brand Affiliation Blueprint & Emotional Touchpoint Map
Weekly structured workshops
Reinforcement test after each week

Why this works

Tier I installs the foundation of the pyramid — am I safe, do these feel like my people, is this who I am — the layer all higher-value positioning is built on.

→ Builds the foundation to charge for strategic thinking, not just execution.

Enroll in Tier I →

Open enrollment · Access forever

✦ Most Chosen Pay in full or 2 installments

Tier II

Foundations + Meaning & Memory

Engineer the emotional memory and symbolic positioning that make a brand resilient, not reactive — so audiences remember it and stay.

You unlock

Safety Belonging Identity Emotion Memory

Solves indifference & forgettability — the brand people like but forget. Memory is new at this tier.

€1,200

or 2 × €600 / month

excl. VAT

VAT is added at checkout based on your country. Business buyers can enter a VAT number for reverse charge.

Best for consultants & marketing leaders ready to reprice

Full access to Tier I + expanded modules
Emotional anchoring, repetition & symbolic positioning
The Familiar Anchors & Tribe Alignment workshops
Weekly workshops + reinforcement test each week

Why this tier

The layer that helps you position and price deeper strategy work.

Enroll in Tier II →

Open enrollment · Access forever

Pay in full or 2 installments

Tier III

Complete Brand Perception Architecture

Stop reacting to markets — shape them. Integrate all five conditions into one self-reinforcing loop and reach resonance: the state where customers return, rally, and build identity around the brand.

You unlock the full architecture

Safety Belonging Identity Emotion Memory Desire & Anticipationthe loop that keeps people coming back

Solves the one-and-done brand — engineers loyalty, return, and resonance.

€2,400

or 2 × €1,200 / month

excl. VAT

VAT is added at checkout based on your country. Business buyers can enter a VAT number for reverse charge.

Best for founders, CMOs & senior strategists

Everything in Tier I & II + advanced integration modules
The Personal Blueprint workshop
Course Dictionary & global VIP Swipe File
1:1 strategy session with the award-winning founder

Why this tier

For professionals ready to lead complete brand strategy engagements.

Enroll in Tier III →

Open enrollment · Access forever